Photography: Abby Davies
Influencers. Bloggers. Youtubers. Public Figures. If you’re not one of them, I’m sure you’ve heard of them. A new wave of “celebrities” (defiantly NOT talking about my self when I say that word). A whole new industry.
As “fast fashion” “less plastic” “save the planet” topics have been hitting our screens like the new celebraties jumping into the Jungle. I feel now is a good a time than any to ask the question, are influencers de-creasing your bank balance?
Before I go any further I would just like to say, I am a Blogger and a Youtuber who loves to share her world and part of that world is sharing things I love. Including clothes and products that make my life easier.
If you the comsumer buy something because your favourite Youtuber has spoken about how much she loves that product, is that her fault?
How do they do it?
Don’t get your hopes up, I’m not about to reveal a massive secret to how influencers crawl into your brain and manage to persuade you to buy that new Teddy Coat, Wonder Mop, and more cleaning products than you actually need. FYI I love Mrs. Hinch, she’s a great motivator but we have gone slightly mad when it comes to cleaning products. Wouldn’t you agree?
Influencers are the new magazines. They’re almost at the point of taking over TV adverts. They are another way of marketing products and bloody good at it.
Let me explain it this way. If you’re following say, 300 bloggers. You really love the content of 50-100 of them. Let’s take it as a rough estimate that each of those influencers will be talking about a product they love at least 4 days per week (probably more). If they’re a fashion blogger, posting outfit shots on their Instagram at least once a day. How bloody likely is it that you will then feel like you don’t just WANT what they’re wearing but feel as if you NEED that outfit?
I have been guilty of feeling as if to succeed as a blogger I NEED to be wearing all the latest trends. I’ve even brought entire outfits before thinking they’ll suit me just because my favourite fashion blogger is wearing them. I get it home, try it on and I look like a total “wannabe”. SIDE NOTE; WHO ELSE IS FRICKEN EXCITED ABOUT SPICE GIRLS COME BACK?!
Photography: Abby Davies
Is it the responsabilty of the influencer to monitor your spending habbits?
Although we may all have been guilty of buying something we don’t really need all because our favourite blogger was wearing them in her latest Instagram post. Is that really her fault?
I was listening to Amy Kiefers Instagram stories when this topic came up. She was very frank about her opinion on this topic and basically told us all to take responsabilty for ourselves.
You’re a big girl. You control your own decisions. Just because she’s spending her money on all the latest trends doesn’t mean you have too
Being a Blogger myself, even though I only have a small following, I do feel a sense of responsabilty when it comes to what I share. I want to make sure I’m always sharing products and experiences I truly love and co-inside with the same values I hold.
However, this doesn’t mean I am responsible for other peoples decisions. If I make sure I share the correct information with my followers and readers than surely it is down to you guys what you want to buy, right?
Should Influencers be more mindful about what they’re sharing?
Seeing as “saving the planet” is a hot topic at the moment, my blogger/influencer self, feels as if descussions about ways to use less plastic and buy less clothes should be on the top of my “to share” lists.
So what if that’s not your thing? What if you enjoy buying clothes? Maybe you’re a fashion blogger, so buying and styling clothes is your bread and butter? Should you cancel all that just to jump on the band waggon and talk about ways to be a better human?
Personally I love styling up outfits so I don’t think I’ll be quiting chatting about clothes any time soon. However, recently I’ve become passionate about ways I can use less plastic and be mindful of my cotton consumption. I like to think I live a happy mediam.
I’d love to know your thoughts on this topic.