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Do influencers de-crease your bank balance?

Do influencers de-crease your bank balance?

Photography: Abby Davies

Location: Cocolicious


Influencers. Bloggers. Youtubers. Public Figures. If you’re not one of them, I’m sure you’ve heard of them. A new wave of “celebrities” (defiantly NOT talking about my self when I say that word). A whole new industry.


As “fast fashion” “less plastic” “save the planet” topics have been hitting our screens like the new celebraties jumping into the Jungle. I feel now is a good a time than any to ask the question, are influencers de-creasing your bank balance?


Before I go any further I would just like to say, I am a Blogger and a Youtuber who loves to share her world and part of that world is sharing things I love. Including clothes and products that make my life easier.


If you the comsumer buy something because your favourite Youtuber has spoken about how much she loves that product, is that her fault?


 How do they do it?


Don’t get your hopes up, I’m not about to reveal a massive secret to how influencers crawl into your brain and manage to persuade you to buy that new Teddy Coat, Wonder Mop, and more cleaning products than you actually need. FYI I love Mrs. Hinch, she’s a great motivator but we have gone slightly mad when it comes to cleaning products. Wouldn’t you agree?


Influencers are the new magazines. They’re almost at the point of taking over TV adverts. They are another way of marketing products and bloody good at it.


Let me explain it this way. If you’re following say, 300 bloggers. You really love the content of 50-100 of them. Let’s take it as a rough estimate that each of those influencers will be talking about a product they love at least 4 days per week (probably more). If they’re a fashion blogger, posting outfit shots on their Instagram at least once a day. How bloody likely is it that you will then feel like you don’t just WANT what they’re wearing but feel as if you NEED that outfit?


I have been guilty of feeling as if to succeed as a blogger I NEED to be wearing all the latest trends. I’ve even brought entire outfits before thinking they’ll suit me just because my favourite fashion blogger is wearing them. I get it home, try it on and I look like a total “wannabe”. SIDE NOTE; WHO ELSE IS FRICKEN EXCITED ABOUT SPICE GIRLS COME BACK?!

Photography: Abby Davies 

Location: Cocolicious


Is it the responsabilty of the influencer to monitor your spending habbits?


Although we may all have been guilty of buying something we don’t really need all because our favourite blogger was wearing them in her latest Instagram post. Is that really her fault?


I was listening to Amy Kiefers Instagram stories when this topic came up. She was very frank about her opinion on this topic and basically told us all to take responsabilty for ourselves.


You’re a big girl. You control your own decisions. Just because she’s spending her money on all the latest trends doesn’t mean you have too


Being a Blogger myself, even though I only have a small following, I do feel a sense of responsabilty when it comes to what I share. I want to make sure I’m always sharing products and experiences I truly love and co-inside with the same values I hold.


However, this doesn’t mean I am responsible for other peoples decisions. If I make sure I share the correct information with my followers and readers than surely it is down to you guys what you want to buy, right?


Should Influencers be more mindful about what they’re sharing?

Seeing as “saving the planet” is a hot topic at the moment, my blogger/influencer self, feels as if descussions about ways to use less plastic and buy less clothes should be on the top of my “to share” lists.


So what if that’s not your thing? What if you enjoy buying clothes? Maybe you’re a fashion blogger, so buying and styling clothes is your bread and butter? Should you cancel all that just to jump on the band waggon and talk about ways to be a better human?


Personally I love styling up outfits so I don’t think I’ll be quiting chatting about clothes any time soon. However, recently I’ve become passionate about ways I can use less plastic and be mindful of my cotton consumption. I like to think I live a happy mediam.


I’d love to know your thoughts on this topic.


Much Love






  1. Samantha November 15, 2018 / 7:51 am

    Lovely thought-inspiring post. I personally think it’s up to the viewer to be responsible for their choice to purchase or not. “The influencer” will continue to influence regardless espwcially is its an Ad. Unpopular opinion but I believe the majority of what’s seen on fashion related Instagram posts gets returned after the shoot anyway. if you’re seen in a different outfit everyday no one would have, or use that many items. I’m quite cynical and don’t buy into a lot of stuff I see or hear online. I used to follow Lydia Millen and yearn to be like her, living her luxury life but I unfollowed her a few months back and now I’m not bombarded with her Ads and luxury press trips etc. Too many people suck up to the big influencers for whatever reason and it’s actually quite sad to see. We all have our own lives to live and shouldn’t let ourselves be influenced by others. On Instagram a big fashion blogger applies an orange tint to their posts, the next day all the copycats have orange tinted themes going on. It’s screws up the quality of the image, distorts colours and just looks bad (in my opinion). So, we should stick to what works for us, not be influenced by other people!!

    I’m definitely trying to cut back on plastic use for my food purchasss and be more mindful generally.

    Fantastic post Holly!

    Samantha x

    • Holly
      November 15, 2018 / 1:52 pm

      I LOVE this. I love creating discussions like this one. I totally agree with the fact it is down to the consumer, be that be a fellow blogger or just someone who enjoys said influencers content. They shouldn’t be sucked into to someone elses lifestyle… AND defiantly not get themselves into a bad situation be that finacially or mentally because of the way someone else wishes to portray their life online.

      In regards to images and “themes” I was one for constantly trying to re-create my favourite bloggers images but soon relalised it just wasn’t sustainable so I finally feel now after two years of blogging that I’ve found my flow.

      So glad you enjoyed this post and Thank you so much for joining in this little discussion.

      Much Love
      H x

  2. Danielle November 15, 2018 / 8:26 am

    I definitely think it’s up to the viewer to take responsibility. As the old saying goes ‘you wouldn’t jump off a cliff just because he/she did’ – I think a lot of bloggers/ YouTubers get stick for making people wish they “had more stuff” etc. I think we need to look at the bigger picture and if that’s how somebody’s account makes you feel there’s a deeper issue imo…
    Great topic holly! I imagine there’ll be lots of opinions on this xxxx

    • Holly
      November 15, 2018 / 2:10 pm

      YES! I agree, if you’re buying everything your favourite blogger/influencer talks about then there is a deeper issue. I also un-follow accounts if they bring me down rather than lift me up. If I start to fall into that “i wish i had her life” trap then you better believe that UNFOLLOW button is being pressed.

      Thanks Danielle glad you enjoyed it and thank you for sharing your opinion.

      Much lovE

  3. Natonya November 15, 2018 / 8:55 pm

    Great point. No bloggers are not responsible for how their audience decides to spend their money. However, we are responsible for the way we use our platform. It’s our duty to be transparent and share things we genuinely value and use that way we don’t feel like we’re using our audience to make quick money and they’ll feel like they purchased something because their was sincerity and passion behind the product. Nice topic, agree with you 💯

    Natonya |

  4. Deborah Kos November 16, 2018 / 4:14 am

    I enjoyed this post. I am a lifestyle blogger about household hacks. I could have been a fashion or beauty blogger because I like clothes, dressing up, skincare and makeup. I do not have all designer clothes. I would still be me if I was a fashion blogger. Wearing designer clothes is totally up the individual. I like to be authentic,

  5. Daisy Ashcroft November 17, 2018 / 9:01 pm

    This is such an interesting concept, it makes me think what kind of influencer I want to be tbh x

  6. Em November 22, 2018 / 10:49 am

    This is such an interesting post, I always try to be a bit of everything blogger – sharing a bit of luxury and budget options. To fit to all needs but I definitely think it’s down to the viewer to choose! As a consumer I always consult blogs first for reviews before I buy something so they’re super helpful but I do think we as influencers should make sure we don’t make people feel like they need to buy things to feel content. If that makes sense haha! xx

    • Holly
      December 5, 2018 / 9:54 am

      Yeah, I think it’s good to have a balance. Everyone enjoys a bit of luxary in their life for sure, but I do feel that we do over induldge. There are so many people in the world if we all “treated” ourselves to 10 new items a day than that’s a lot of luxary.

      Blogging is such a good and more personal way to advertise and I believe a more honest way. I trust the blogs I read and so I trust if a product or piece of clothing is worth the hype.

      Much Love
      H x

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